Monday, October 10, 2016

3 Proven Strategies to Boost Mobile App Engagement Like a Pro!

Developing a mobile app to receive a great amount of engagement takes much more than just an idea. What it actually needs is applying proven strategies that helps to drive better engagement in a mobile app.

I’m going to share 3 proven strategies that work like a concrete.


Track Your Users’ Behaviour


The first thing you should do is, track what happens after users install your app. How users engages with it and where they drop out. Checking these data will help you find and understand the weak points of your mobile app.

If you’re a beginner and not aware how to track these data, you can just google it and you’ll have a list of analytics solutions. And if you still feel confused, you can go with either AppAnalytics.io or Leanplum. They both have great features to track users’ behaviour and help you understand the weak points of your mobile app.

And once you know these weak points, establish segments around these milestones on which you want your users to reach.

Keypoint: Track how users behave with your application.

Write Enticing Messages For Re-Engagement


Before you do anything, it is vital to establish a creative strategy.

Offer your users something compelling in your Ads that will encourage them to re-engage with your app.

For instance, write few messages that speak with your users depending on how familiar they are with your app. Additionally, you can provide a reminder about the special feature of your app.

Keypoint: Write compelling reasons for your users that encourage them to re-engage with your app.

Setup Deep Links


Once you write enticing messages, decide where you want to land your users in the app. Ask your developers to set up deep links that will land the users where they can tap on your engagement ad, rather than sending all users on the home screen of your app.

Doing this can lead your app users directly to predefined spot that can meet their best requirements.

Keypoint: Setup deep links to the parts of your app where users can easily re-engage.

Conclusion


In this digital world, mobile apps are the new cool! However, developing and getting that app discover by your defined audience is just the beginning of your journey. You need to keep applying different strategies to get users regularly engaged with your app.

And if you’re just starting out and yet to develop your mobile app, hire iPhone developer to build your first mobile app, rather than doing it yourself.

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