5 Mistakes Should Avoid When Market Your Mobile App

When you are developing a mobile app, marketing mistakes can cost you a big loss.
You might think, How?

Well, the pre-launch marketing strategy determines the overall popularity and opinion of an app. It can also dictate how many people decide to download it.

Even after, an application is launched, one can have to continue marketing it in the right way, as it tempts people to download it. Otherwise, it results in decrease in sales and ROI.

Don’t let that happen with your app.

Take a look at this 5 app marketing mistakes that you should avoid to make your app successful.

Mistake 1 - Not Concentrating on LTV (Life Time Value)

One of the most successful metrics is the lifetime value of users (LTV). It helps to measure the performance and profitability. With LTV, one can measure customers’ revenue that earned during the lifetime of using an app.

If you know the LTV of your users, you can easily determine where and how much to invest in attaining the users, and improve an application. Moreover, if you don’t have knowledge of LTV, you can’t able to identify the direct impact on the profit and keeping users’ engagement.

Mistake 2 - Avoiding App Store Optimization (ASO)

What’s the use of the brilliant product when users unable to search in the app store? As an SEO is important for the website to optimize, ASO is must for app to be discoverable in the app store.

Adding the right keywords in the title and description can help to improve app’s discoverability. ASO is not an overnight process, you have to test, measure and enhance to get desired results.

Using simple tricks in ASO strategies deliver valuable returns. The app icon and name are the gateway to app discovery and thus, these must be unique and catchy with high search volume with low competition keywords that have a high relevancy to the app.

Mistake 3 - Not Concentrating on Data-Driven Strategies

There are many mobile app developers using a marketing channel that they think fit. And, it is one of the biggest and serious mistakes they made.

Marketing shouldn’t be based on personal feeling, it should be based on the collected data. One might choose marketing channels by considering his/her past experience, however, it is not valid or not work for any app.

For example – the data might show that social media marketing is good for marketing an app, however, you plan to go for direct marketing, as it does work.

Going for direct marketing (as you believe the best) may not provide the result you are looking for.

Additionally, you should ensure to understand the analytics data to create rough picture of marketing strategy.

Mistake 4 - Not Optimizing the App to the Specific App Store

Google Play Store and Apple – both are unique. What works for one platform may not work for others. There are many applications adapted to the single platform only and used across other platforms without any personalization. This can result in low engagement and uninstalls.

Investing your time helps you to understand what works for each platform, and also helps to customize an application for a particular platform. This can be done through ASO rules, meta description, and visual elements.

Mistake 5 - Not Getting App Featured on a High-quality Blog

Many people don’t care about an application that just been released. The reason is your app won’t have been talked about by credible bloggers and news outlets.

The obvious solution is to reach out the editors to check if they can feature your app in a post/article. You have to pitch the editor by telling him/her what unique features your app has. When you are pitching an editor, just talk to the point quickly, as they are busy people.

If your application is in beta phase, send the beta version to the editor for more understanding. Avoid being too sales-y, as no editor likes to be sold to.

Mobile applications are the powerful ways to connect with customers and drive the entire company’s marketing efforts. When you are developing an application, ensure to keep app marketing plan on the top of the list. You also have to make sure to create such marketing strategy that can go the success of your application. Avoiding these 5 common mistakes, you can easily expand your app’s chances of success.

If you have any doubts or queries about your marketing plan or mobile app development, contact us, as we are trusted Mobile App Development Company, completed 150+ projects for Android, iOS, and other mobile platforms.