Build a Successful Mobile Business App Development

In spinning world of technology consumers are increasingly embracing mobile as their medium of choice - it gives them the freedom and luxury to check everything at a their palm hand – whether it is browsing, research, health tips, recipes or shopping.

With the increasing demand in mobile usage, businesses are realizing the right choice to attract their customers - through mobile business app development, as they are the powerful force for traffic, increase advertising, sales and growth.

Study by the Harvard Business School - Americans Spend over three hours per day on mobile devices and purchases from mobile devices are up by 18 percent in the last year and this is resulting many companies to go for development of the Mobile Business Apps.

But before delving into the development of mobile business apps, have you analyzed who are going to be your target audience?

As per the recent report from mobile analytics firm, four-fifths of the 1.2 million apps in the Apple app store have had almost no downloads. Hence the users who are considering to develop an app need to consider their audience first.

It may be your Employees, Consumers or other businesses, but regardless of your answer make sure that you implement Strategic tools that will help you ensure your app gains popularity through increased downloads and routine use

How do you go about the Mobile App Adoption?

• Start from the scratch – Internal testing & Marketing:

Your employees are your best customers, through them you can improve your app’s functionality, usability, and finally adopt it to your employee’s base as they can create a powerful group of early adopters. Having spent time in testing, they show special interest in having the apps succeed at the time of external apps being launched. This also helps with launching of error free apps to your users.

Help your employees to understand why downloading apps, only from your app store will help the organization and increases the mobile security.

Try to have strong internal marketing/ communication plan for your enterprise apps, like you can include interesting quiz to your workforce and make it more interesting by giving rewards, this will result in getting hands on feedback or comments about the enterprise apps.

• Popularity of Mobile Apps, increased risk associated

Security & Privacy Development associated with Mobile Applications- Companies should tackle potential security problems when articulating a B2B or B2C mobile strategy. Nearly two-third of consumers won’t download an app if they lack confidence in it security and privacy protection. like enhancing data storage, harden back-end security service, track and obscure necessary data and above all make sure the cryptography is stable and not broken.  

• Deliver Apps that keep Employees Productive

When dealing with apps used by the employees, the mobile business application development services provided through companies like Space-O, gives IT administrator a way to ensure that the apps developed by them have appropriate privacy and security measures. This helps in creating custom privacy settings. When employees get to know that the apps are secure, they are more likely to download and use them. This creates the smart enterprises to empower their employees with company-approved public and custom-built internal applications.

• The best mobile apps should be simple, easy to use & ready to re-use

Keeping it simple is the mantra that Space-O believes when developing any client’s mobile apps. One need to understand the prerequisite of the user and look into the simplest and straightforward way to use an app frequently.

Users always look out for easy and simple thing to work with, the minute an app becomes difficult or they feel they are breaking their path they head to navigate, user will look elsewhere. Hence, developers need to keep in mind the most instances use of the user’s app and need to make it simple and easy to access and use.

• Use Right Mobile Apps metrics to gauge your apps performance

Get right track metrics that will understand the user’s experience. With the right metric monitor the number of people who procure your app. At the initial level this metric helps in keeping a gauge popularity of your apps. Also look out for push notifications as it gives you feedback as how important your app is to users. Use metrics like User acquisition cost, percentage of new leads, percentage of mobile influenced customers and retention rate.

• Update your Apps Regularly

When we start anything new, always it comes without saying that follow-ups are needed to improve user experience, as best apps keeps pace with user preference, trends, and behavior.

Make sure that your content are fresh like a flower so that user get a reason to come back. Use alpha-beta testing and staged roll outs to quickly test new features, in-app content, and game characters.

Update regularly. Notifications, email, and social media are several channels to remind user to come back.

Increase the chances of the people by downloading your app and become a consistent user with Space-O. 

We are here to analyses your requirement and make a simple friendly app. Drop your email to take your mobile business app development ahead of others.