Nowadays, e-Commerce has revolutionized the way companies are doing business. Consumers can purchase and sell almost anything online 24*7 and get an ultimate experience of shopping. This has given rise to shopping apps.
Innovation in ECommerce
The evolution reveals how for increasing numbers of smartphone users, simple messaging app has changed the center of their online activity, in some cases exceeds social media portals such as Facebook. This results in developing shopping messaging app.
How Facebook Gave birth to Marketplace?
Facebook is a place for social engagement and messaging app, Facebook Messanger helps you to chat with our friends connected on facebook. But in recent years people have been using Facebook to connect in a different way: selling and buying with one another other. This activity began in Facebook Groups and has expanded much. More than 450 million people visit groups of buy and sell every month.
To increase more these connections, Facebook introduces “Marketplace”.
Facebook Marketplace facilities to browse the things relevant to buying products from people living nearby and instantly post the stuff for sale. Being integrating with Facebook Messenger lets user deal or arrange a meet-up, and can know more about whom you’re dealing with rather than anonymous sites.
Currently, it has launched on mobile in UK, US, New Zealand and Australia, but could expand globally and on the web if it gets popular.
What Features Marketplace Adds?
Pan said, “We show you the most relevant items for you, even if you don’t know what you want”.
The three main feature that Facebook Marketplace ads are:
Browse To Buy – Marketplace surf to a filtered feed of items that user can buy from their community. People adding tags to their listings and Facebook’s text analysis AI linked with pages user Like and stuff their browse on Marketplace, the listings available are ranked based on relevancy.
Sell Your Stuff – Rather than making a new profile, a user can easily snap a photo of an item, add product description, set an asking price, and post the product.
Browse Your Surroundings – Along with searching particular categories like Electronics or Household, a user can also browse for something specific and classify by category, location, and cost or through a map. If the user wants to buy the product, they will get an approximate location of the seller, not their accurate address, unless they tell the user.
These features are available within the messaging app, can deal and chat internally for the products. Thus such apps can be known as shopping messaging app.
How Conversational Commerce Is Changing the Way of Shopping?
Conversational commerce is an interesting turn in the world of business and tech.
This affords consumers from removing the stress of pre-purchase research to making payments just a few taps away, will build upon the already existing foundations laid by mobile and social commerce in a huge manner.
Thus, conversational commerce is taking commerce into the personal and familiar context of messaging apps, modifying the customer experience by making it a whole lot more convenient for both customers and businesses alike.
Now messaging apps are more than messaging, develop such apps that increase user engagement. If you are already having an idea to develop messaging app then integrate the latest feature like Marketplace to make your app popular. But if you want to create messaging app and have no idea of what uncommon feature should be integrated.
We can aid you to develop and design your idea and serve you inform of an app. We have not only successfully delivered 2000+ mobile applications, but we were an initiator to implement 15+ unique features in the App store and became one of the leading mobile app development company in the development industry.
We can aid you to develop and design your idea and serve you inform of an app. We have not only successfully delivered 2000+ mobile applications, but we were an initiator to implement 15+ unique features in the App store and became one of the leading mobile app development company in the development industry.
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